Highland Wagyu is a pedigree beef company, breeding premium Japanese Wagyu, with a mission to produce the best beef in the world.
The remit for our work with Highland Wagyu’s restaurant and shop, was to design and produce marketing material and product packaging that would look and feel, as high-end as the product it represented.
Keen to build elements of the majestic animal from which the product is derived, into the design, the final creative was was based on a deep brown and black colour palette [inspired by the animals glossy coat], with touches of gold foil. All assets were then printed on the most premium of papers – to add a further element of opulence.
Since first partnering with Highland Wagyu we have produced everything from menus, business cards, headed paper and napkins – to slightly more unusual, and exceptionally luxe, pedigree wagyu dog food tins.