Century Club

Century is an exclusive members’ club in the heart of Soho. With 3 cocktail bars, a screening room, roof terrace and restaurant – it is the perfect place to work, rest and play.

Duchess & Alleycat were engaged by the venue to help refocus and reposition the brand, aiding in their transition from a purely corporate style of club, to a more current, lifestyle brand – with a 360 degree offering.

Our remit included a full overhaul of the existing brand guidelines, and production of all new marketing assets, as well as the introduction of fresh-look, higher-end membership packs.