12 Hay Hill
Set in the heart of Mayfair, 12 Hay Hill is a luxury, Private Members’ Business Club, providing the perfect environment for both business and relaxation.
As part of a greater refashioning of the club, Duchess & Alleycat executed an extensive rebranding project, helping to create a more sophisticated and contemporary brand aesthetic.
Incorporating several design details from the interior architecture of the venue, [such as the hexagonal mosaic pattern of one of their signature lighting pieces], we curated a brand new visual identity and artwork guidelines. This new look was then rolled out across not just marketing and stationary assets, but also bespoke, branded merchandise, such as notepads and pencils.